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NEW LOOK DESIGN AND CONTENT PROVIDES THE PERFECT PICK ME UP!
July 17, 2008
IPC Connect's Pick Me Up the magazine which regenerated the real life sector when it launched in 2005 today unveils a refreshed look and format backed by a significant marketing investment.
The result of an extensive research and development process, the new look Pick Me Up sees a larger format, a new glossy cover to showcase the gripping real life, a cleaner logo, refreshed layouts and new editorial franchises alongside ever-popular existing favourites.
The design elements have been over-seen by IPC Connect group creative director Lottie Berridge, who was the launch creative director on IPC Connect sister title Look.
Pick Me Up editor June Smith-Sheppard says: When we launched Pick Me Up, it was the most successful debut in the women's weekly sector for more than a decade. This refresh marks the next step in that success story. It generates even more stand-out on the newsstand, delivering our readers a fresher and bang-up-to-date reading experience, and even more gripping real life every week.
The new look Pick Me Up includes:
· Refreshed design to deliver greater visual impact, multiple access points to stories, and further value for the reader.
· Bargain Fashion filtering the very best new looks from the high street as well as the supermarket must-have bargains
· New puzzles and competitions to spice up the mix
The refresh is backed by an extensive print campaign supported by a TV campaign running with the strapline: 'New glossy look - real life as you've never seen it before!'.
IPC Connect publishing director Sandy Gale adds: Pick Me Up reinvigorated the real life sector when it launched, reaching a whole new younger audience, and driving growth in the market. Three years on, and June, Lottie and the fantastic Pick Me Up team are setting the pace again delivering a refreshed magazine that ticks all our loyal readers' boxes and brings new readers to the brand.
The new look Pick Me Up hits the newsstand today.
- ENDS -
Editors' Notes:
IPC Connect is the women's weeklies division of IPC Media. Its market-leading portfolio of magazines includes Now, Look, Chat, Pick Me Up, Woman, Woman's Own and Woman's Weekly.
FOR MORE INFORMATION PLEASE CONTACT:
Chris Taylor, head of media relations, IPC Media on 020 3148 5406, 07980 221942 or email chris_taylor@ipcmedia.com
For high-resolution images go to www.ipcmedia.com/press/imagebank.php
