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Press Office - Press Releases
SONY ERICSSON PARTIES WITH RSVP TO CELEBRATE IBIZA ROCKS!
July 18, 2008
Sony Ericsson & Mediaedge:CIA has partnered with RSVP, the award-winning commercial alliance between GCap Media Group, Viacom Brand Solutions and IPC Ignite to celebrate its headline sponsorship of Ibiza Rocks 2008.
The summer-long gig-frenzy has firmly established itself as a must-attend on every self-respecting party-goers schedule, and Sony Ericsson has partnered with NME and XFM through RSVP to deliver a six figure campaign to support this summer's activity.
The comprehensive campaign runs across the summer until the end of Ibiza Rocks in late September, wrapping up bespoke activity across XFM, XFM.com, NME, NME.COM and NME Mobile. And for the very first time NME will be hosting Club NME the place to catch the hottest new bands at the start of their careers in Ibiza, running every Thursday night at the Ibiza Rocks Hotel.
This year's Ibiza Rocks line-up is shaping up to be the best ever including Pigeon Detectives, The Wombats, Dizzee Rascal, We Are Scientists, Reverend & The Makers, Soulwax, The Enemy and Pendulum.
The RSVP campaign will include a series of half hour Ibiza Rocks shows from XFM every Saturday night both from Ibiza and at UK-based events including exclusive content, interview footage and live tracks from the bands. A weekly column in NME will review the hottest gigs and highlight up-coming action, while NME will also run a series of bespoke advertorials themed provided a comprehensive guide to the best of Ibiza and the UK events. Dedicated micro-channels will run on both NME.COM and XFM.co.uk containing exclusive back stage content and interviews. Both brands will also be running a series of interactive competitions to win exclusive holidays at the Ibiza Rocks Hotel and Sony Ericsson mobile phones.
The activity was developed for Sony Ericsson by Mediaedge:cia communications director Richard Amies, IPC Ignite Sponsorship & Brand Solutions manager Jonathan Boakes and GCap's Donna McCallum.
David Hilton, head of marketing for Sony Ericsson UK & Ireland says: Ibiza Rocks is one of the most important properties we are involved in and it is important for us to work with partners who can not only reach the key audience but fit so well with the Ibiza Rocks property.
Richard adds: Amplifying Ibiza Rocks back in the UK market is key to maintaining Sony Ericsson's music heritage. We've managed to build upon last year's activity and work together to create a solid format.
Jonathan adds: Ibiza Rocks has rapidly become an institution and it's great to be able to deliver the creativity, innovation and integration which are a by-word for the RSVP consortium for such a great partner.
The Ibiza Rocks with Sony Ericsson campaign runs the end of September.
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About Sony Ericsson
Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericsson.com.
About RSVP
RSVP refers to Real Sound, Vision & Print. This reflects the three partners and their objective to respond to a client/agency brief, devising the most effective solutions for customers using the most relevant media.
About NME
The NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music. The award-winning www.nme.com, launched in 1996, has grown to be the biggest commercial music news site in Europe.
About Xfm
UK's pioneering alternative music station, Championing new musical talent across the UK with the launch of Xfm Scotland & Xfm Manchester. Embracing the UK's passion for live music through gigs, live events & club nights
FOR MORE INFORMATION PLEASE CONTACT:
Anna Gawan, press officer, IPC Media on 020 314 85405 or email anna_gawan@ipcmedia.com
