- Home
- About IPC Media
- About our brands
- Contacts
- Press Office
- Licensing & Syndication
- Subscriptions
- Job Opportunities
- Advertising
- Marketforce
- IPC Direct
Press Office - Press Releases
WOMAN'S WEEKLY UNVEILS EDITORIAL EVOLUTION
August 27, 2008
IPC Connect's Woman's Weekly – the best-selling weekly for mature women – today unveils a fresh new look and raft of new editorial franchises designed to appeal to loyal readers and provide even more reasons to buy for occasional buyers.
The evolution of this much-loved brand follows a comprehensive research programme initiated after the appointment of editor Diane Kenwood in December. The refreshed look capitalises on the brand's unique and well-established position in the sector, re-energising the magazine's design and tone to reflect its modern readers' wide spectrum of interests.
The new look is subtle but distinctive – retaining its core design and editorial values while creating a brighter and more contemporary look, with even more relevant, useful and inspirational content.
In terms of content, regular and hugely popular features have been joined by a range of new franchises, including:
- It's A Funny Old World – a light-hearted look at life with a roster of celebrity columnists
- Yes You can Wear It – a round-up of the essential new outfits from favourite high street and supermarket stores
- Well-being – the best in complementary treatments and products
- Cook With Us – tips and hints from the Woman's Weekly Kitchen to complement our mouth-watering recipes
Diane says: “We've introduced a subtle but more modern new look for the cover, giving the magazine maximum stand out on the newsstand. And the new content and refreshed design inside means it will deliver even more fantastic value to the reader and reinforce our position as the indispensable weekly magazine for mature women.”
IPC Connect publishing director Oswin Grady adds: “Woman's Weekly continues to lead the 50-plus weeklies sector with a fantastically loyal consumer base. In the recent ABCs the magazine retained its position as one of the UK's top 20 women's weeklies, and this editorial evolution is about improving an already hugely positive relationship with our readers. Diane and her extremely talented team have just made the best even better!”
The new look Woman's Weekly hits the newsstand today, priced 80p.
- ENDS -
Editors' Notes:
IPC Connect is the women's weeklies division of IPC Media. Its market-leading portfolio of magazines includes Now, Look, Chat, Pick Me Up, Woman, Woman's Own and Woman's Weekly.
FOR MORE INFORMATION PLEASE CONTACT:
Chris Taylor, head of media relations, IPC Media on 020 3148 5406, 07980 221942 or email chris_taylor@ipcmedia.com
For high-resolution images go to www.ipcmedia.com/press/imagebank.php
